Youseidon
Storytelling
Humans only establish a connection with things they can comprehend. They understand something when it becomes a living entity with a vivid soul in their minds (even if that thing is an object). The process of bringing anything to life in the audience's mind is called storytelling.
The Deer and Japan!
When it comes to personal branding, the interests and personality traits of the brand owner play a significant role in shaping this identity.
Yousef (the brand owner) is a vlogger and nature enthusiast, deeply in love with deer and fascinated by Japanese culture. Fortunately, these two aspects do not contradict his nature of work. This has helped us create a cohesive identity.
As mentioned before, aligning and establishing a connection with a living entity is always easier. We chose the deer to navigate this path and accompany the audience.
Yousef (the brand owner) is a vlogger and nature enthusiast, deeply in love with deer and fascinated by Japanese culture. Fortunately, these two aspects do not contradict his nature of work. This has helped us create a cohesive identity.
As mentioned before, aligning and establishing a connection with a living entity is always easier. We chose the deer to navigate this path and accompany the audience.
Logo
Perhaps at the beginning of the process, we were unsure if combining the deer symbol, the initial letter of the brand name, and elements of Japanese culture would be feasible.
The reason behind this uncertainty was the necessity to maintain simplicity in today's design world, as well as the simplicity of imagery in Japanese visual culture. These two factors guided us toward avoiding complexity in the final design.
In the end, our final design benefited from incorporating all the mentioned elements while maintaining simplicity.
The reason behind this uncertainty was the necessity to maintain simplicity in today's design world, as well as the simplicity of imagery in Japanese visual culture. These two factors guided us toward avoiding complexity in the final design.
In the end, our final design benefited from incorporating all the mentioned elements while maintaining simplicity.
Client
Mr. Yousef
Role
Logo & Visual Identity
Team
Creative Director: Mahan Ghazanfari
Graphic Designer: Hooman Alizadeh
Graphic Designer: Hooman Alizadeh
